1. Information We Collect
We may collect information in the following ways.
1.1 Information You Provide Directly
You may provide information to us when you:
- Contact us through a form or email
- Leave a comment
- Subscribe to updates or newsletters, if enabled
- Create an account or use login-based features, if enabled
- Save articles, products, comparisons, or research inside site features, if enabled
- Submit feedback, correction requests, or business queries
This information may include:
- Name
- Email address
- Phone number, if voluntarily provided
- Message content
- Website URL, if submitted through a comment form
- Account or login details, if account features are enabled
- Saved items, preferences, or interaction history, if such features are enabled
We do not ask users to submit sensitive personal information unless it is clearly necessary for a specific purpose.
2. Information Collected Automatically
When you visit benchmarksutra.in, certain technical information may be collected automatically through our website, hosting provider, analytics tools, security tools, cookies, or similar technologies.
This may include:
- IP address
- Browser type
- Device type
- Operating system
- Referring website
- Pages visited
- Time spent on pages
- Clicks and interaction data
- Approximate location based on IP address
- Date and time of visit
- Website performance and error logs
This information helps us operate the website, improve performance, detect abuse, understand reader needs, and make our content more useful.
3. Cookies and Similar Technologies
Benchmarksutra may use cookies, pixels, tags, local storage, or similar technologies.
These may be used for:
- Basic website functionality
- Login/session management
- Remembering preferences
- Analytics and traffic measurement
- Affiliate tracking
- Security and spam protection
- Measuring content performance
- Improving user experience
You can control or delete cookies through your browser settings. However, disabling cookies may affect some website features.
4. Analytics and Performance Tracking
We may use analytics tools such as Google Analytics, Google Site Kit, Google Search Console, or similar services to understand how users interact with our website.
These tools may collect information such as:
- Pages visited
- Search queries that led users to the site
- Device and browser details
- Approximate location
- Traffic source
- Engagement metrics
We use this data to improve content, fix technical issues, understand user needs, and make Benchmarksutra more useful.
We do not use analytics data to personally identify individual readers.
5. Affiliate Links and Third-Party Tracking
Benchmarksutra may participate in affiliate programmes. This means we may earn a commission if you click certain links and make a purchase, apply for a product, or complete a qualifying action through a third-party website.
Affiliate links may use cookies, tracking IDs, or referral tags to identify that a referral came from Benchmarksutra.
Important points:
- Affiliate income does not decide our rankings, recommendations, reviews, or conclusions.
- You do not pay extra because of an affiliate link.
- Once you click an affiliate link, you are taken to a third-party website.
- The third-party website’s own privacy policy, terms, cookies, warranty policy, return policy, and service policy will apply.
We encourage users to read the privacy policies and terms of third-party websites before sharing personal information or making a purchase.
6. Product and Purchase Disclaimer
Benchmarksutra is an independent information, review, comparison, and buyer-education platform.
We are not the manufacturer, seller, distributor, importer, dealer, service provider, installer, warranty provider, authorised service centre, bank, issuer, or financial service provider for any product, gadget, appliance, device, credit card, financial product, or service discussed on this website.
Our role is to help consumers understand product specifications, hidden trade-offs, pricing logic, feature claims, ownership costs, practical buying considerations, and details that brands, sellers, marketplaces, or marketing material may not explain clearly.
However, any final purchase, application, or transaction decision is made by the user at their own discretion and risk.
Benchmarksutra is not responsible for:
- Product defects
- Damaged products
- Faulty devices
- Manufacturing issues
- Installation issues
- Delivery delays
- Seller disputes
- Warranty rejection
- After-sales service problems
- Product performance differences
- Pricing changes
- Offer changes
- Incorrect listings on third-party websites
- Changes in bank, card, or financial product terms
- Losses arising from purchase or application decisions made after reading our content
If you buy a product or apply for a service through a marketplace, seller, brand website, bank, issuer, or affiliate partner, your transaction is governed by that third party’s own terms, privacy policy, warranty policy, return policy, refund policy, service policy, and customer-support process.
Benchmarksutra does not guarantee that any product or service will be suitable for every user, every location, every usage pattern, every budget, or every expectation.
Users should verify all important information directly with the seller, brand, bank, issuer, marketplace, or authorised service provider before making a purchase or application decision.
Benchmarksutra’s content is meant to support informed decision-making. It should not be treated as a substitute for official product documentation, seller confirmation, manufacturer warranty terms, professional advice, legal advice, or financial advice.
7. Credit Card and Financial Content
Benchmarksutra may publish credit-card comparisons, card reviews, eligibility guides, rewards analysis, fee breakdowns, and related financial content.
Unless clearly stated otherwise:
- Benchmarksutra does not issue credit cards.
- Benchmarksutra does not approve or reject credit-card applications.
- Benchmarksutra does not guarantee eligibility, approval, credit limit, rewards, cashback, lounge access, or any card benefit.
- Benchmarksutra does not collect your full financial profile for credit approval.
- Final approval, eligibility, fees, rewards, and terms are controlled by the relevant bank, issuer, or financial institution.
Credit-card offers, fees, benefits, eligibility rules, reward values, and terms may change without notice. Users should verify the latest details directly with the relevant bank or issuer before applying.
If you click an application or partner link, the information you submit on the third-party website is governed by that third party’s privacy policy and terms.
8. Calculators, Tools, and Interactive Features
Benchmarksutra may provide calculators, comparison tools, saved-library features, forms, or interactive content.
Depending on the tool, we may process information entered by users, such as:
- Room size or usage inputs for appliance calculators
- Electricity tariff or usage estimates
- Product preferences
- Comparison choices
- Saved articles or saved products
- Search queries inside the website
Where possible, calculator inputs are used only to generate results for the user. If any tool stores user inputs in the future, we will use that information only for functionality, improvement, analytics, or account-related purposes.
Calculator results are estimates. They are not guarantees of actual cost, savings, performance, approval, or outcome.
Users should not enter sensitive personal, financial, or confidential information into calculators or tools unless specifically requested and clearly explained.
9. How We Use Your Information
We may use collected information to:
- Operate and maintain the website
- Respond to messages, queries, or support requests
- Improve content quality and usefulness
- Measure website traffic and article performance
- Personalize or improve user experience
- Detect spam, fraud, abuse, or security issues
- Manage comments, forms, and user interactions
- Maintain saved-library or account features, if enabled
- Comply with legal obligations
- Manage affiliate reporting and attribution
- Improve SEO, website design, and technical performance
10. Legal Basis and Consent
Where required under applicable law, we process personal data based on:
- Your consent
- Legitimate website operation needs
- Responding to your requests
- Compliance with legal obligations
- Improving and securing the website
Where consent is required, you may withdraw it by contacting us or by changing browser or cookie settings where applicable.
11. Data Sharing
We may share limited information with trusted third parties only when needed for website operation, analytics, security, communication, hosting, affiliate tracking, or legal compliance.
These may include:
- Hosting providers
- Analytics providers
- Email or contact-form service providers
- Spam protection tools
- Website security tools
- Affiliate networks
- Payment or financial partners, if applicable in the future
- Legal, regulatory, or government authorities where required by law
We do not share personal information for unrelated third-party marketing without consent.
12. Third-Party Websites
Benchmarksutra may link to third-party websites, including:
- Ecommerce platforms
- Banks
- Credit-card issuers
- Affiliate partners
- Product manufacturers
- Social media platforms
- External tools or references
We are not responsible for the privacy practices, data handling, accuracy, security, product quality, service quality, pricing, offers, warranties, returns, refunds, or content of third-party websites.
Your interaction with third-party websites is governed by their own policies and terms.
13. Comments and User-Generated Content
If comments are enabled, information you submit in a comment may become publicly visible.
This may include:
- Your display name
- Comment text
- Website URL, if submitted
Do not post private, sensitive, financial, or personal information in public comments.
We may moderate, remove, or block comments that are spammy, abusive, misleading, promotional, unlawful, or irrelevant.
14. Email Communication
If you contact us or subscribe to updates, we may use your email address to:
- Respond to your query
- Send requested information
- Send newsletters or updates, if you subscribed
- Notify you about important website-related matters
You may unsubscribe from promotional emails using the unsubscribe option, where available, or by contacting us.
15. Data Retention
We retain personal information only for as long as necessary for the purpose for which it was collected.
Retention periods may vary depending on:
- The type of information
- Legal or compliance needs
- Security requirements
- Support or contact history
- Analytics and reporting needs
- Account or saved-library functionality
We may retain anonymized or aggregated data for website improvement and analytics.
16. Data Security
We take reasonable steps to protect information collected through benchmarksutra.in.
These steps may include:
- Secure hosting practices
- Access controls
- Spam and abuse protection
- Website monitoring
- Software and plugin updates
- Reasonable technical and administrative safeguards
However, no website, server, or internet transmission is completely secure. Users should avoid submitting sensitive personal, financial, or confidential information unless necessary.
17. Children’s Privacy
Benchmarksutra is intended for general audiences and is not directed at children.
We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can review and remove it where appropriate.
18. Your Privacy Rights
Depending on applicable law, you may have the right to:
- Ask what personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Withdraw consent where processing is based on consent
- Object to certain types of processing
- Request that we stop sending promotional communication
To make a privacy request, contact us using the details below.
We may need to verify your identity before processing certain requests.
19. India Privacy Law Note
Benchmarksutra is operated for Indian users and aims to handle user data responsibly under applicable Indian privacy and information technology laws, including the Digital Personal Data Protection framework and relevant rules where applicable.
This Privacy Policy is designed to explain our data practices in clear language. As laws, rules, tools, and website features evolve, we may update this policy.
20. International Users
Benchmarksutra primarily focuses on Indian buyers and the Indian market.
If you access the website from outside India, your information may be processed in India or by service providers located in other countries. By using the website, you understand that data protection rules may differ from those in your country.
21. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
When we make changes, we may update the “Last updated” date at the top of this page. Significant changes may also be highlighted on the website where appropriate.
Users are encouraged to review this page periodically.
22. Contact Us
For privacy questions, correction requests, deletion requests, or data-related concerns, contact us at:
Email: benchmarksutra@gmail.com
Website: https://benchmarksutra.in
Please include “Privacy Request” in the subject line so we can identify and respond to your request properly.